Who Is Otxhello?

It wasn’t that long ago that Othello Houston created his first Garageband instrumental. As a freshman in high school, Houston sat down behind a computer, attempting to capture the musical techniques that his childhood cello-playing provided in order to create something different. Taking with him the knowledge of beat-making and fleeing into an electronic scene with his own gospel melodies, Houston took off, curating his … Continue reading Who Is Otxhello?

Stream The Latest Lucid Monday Compilations On All Digital Platforms

Ever since we dropped our LM001 compilation more than 4 years ago, we have been going strong, enlisting the most forward-thinking producers within the SoundCloud scene and beyond for more than 20 compilations. Now, we are proud to announce that you can listen to the last 7 of our LM compilations on all digital platforms. Check them out on Spotify below, as well as on … Continue reading Stream The Latest Lucid Monday Compilations On All Digital Platforms

Black Lives Matter : How You Can Help

The recent events in the United States have shed light on the fact that African Americans are and for hundreds of years have been subjected to systemic racism, discrimination, and violence. Racism is built into every level of American society, from policing and education to employment, healthcare, and criminal justice. The recent murder of George Floyd at the hands of a Minneapolis police officer is … Continue reading Black Lives Matter : How You Can Help

Leah Choi Talks About Managing quickly, quickly, Getting Her Start In The Music Industry And More [INTERVIEW]

Though mostly known for managing young talent quickly, quickly, Leah Choi has a lot of years behind her back in the music industry, yet always chooses to remain humble. Starting out hooked by SoundCloud’s beatmaking community, she formed a collective called EXPWITHUS and went on to organize shows in NY with Lege Kale, Jael, The Kount, Mikkoh, Airwav, Flamingosis and more, before getting into artist … Continue reading Leah Choi Talks About Managing quickly, quickly, Getting Her Start In The Music Industry And More [INTERVIEW]

Who Is Ambezza?

German born and raised Ambezza is a producer, who is quite steadily making his mark in the music industry. Over the ongoing period of his beat making venture, he has co-produced alongside OZ, Timbaland, Keanu Beats among others, for songs by Drake, Future, DaBaby, AJ Tracey, Tinashe, Tee Grizzley, Baby Keem and most recently Chris Brown and Young Thug! Going over the credits to his name, … Continue reading Who Is Ambezza?

The Evolution of Soundcloud’s Popular New Genre: Phonk

Phonk, often defined as the sound of GenZ, is an amalgamation of memphis rap and the sounds of the West Coast. Phonk music is usually accompanied by dark lyrics and an uncanny aura, a sound that the new generation seems to resonate with. It is created by putting together funky instrumentals with evergreen and nostalgic hip hop. Directly inspired by 90s rap music, this genre … Continue reading The Evolution of Soundcloud’s Popular New Genre: Phonk